Harley-Davidson has chosen IAKI for an online advertising that starts from Facebook marketing and is part of an annual plan for customer engagement.
Nicoletta Caluzzi, President of IAKI, tells us something more.

Why doing Facebook marketing for Harley-Davidson?

Today our life is influenced largely by the Social Network, it is in this place that the information spreads out, where we chat with the brand and the target audience, it is in this space that you can give a voice to many interests. It is here that the best approach is multi-disciplinary communication in Facebook marketing.
IAKI has designed online advertising plan for Harley-Davidson that aims to user / consumer engagement, interaction,  spontaneous creation of WOM,  increase in traffic on the official website,  fan base and traffic in Harley. This is the answer.

What was your attack plan?

For each activity and promotion Harley-Davidson has a highly respected online media planning. Facebook Advertising, Google and bannering advertising in specialized magazines are the basic ingredients that IAKI puts on the table. Next to the official page, that we manage in his editorial activity daily, an application or a Tab special dedicated to the offer in question are developed from time to time. Creativity ad hoc and targeted copywriting are the advantages to aim to ensure that the campaign is getting its results.

Is your first step to start from a Facebook marketing strategy?

Yes, it is essential to study a Facebook Advertising campaign that has a careful selection of the public, multi-creative optimization and daily planning. This is the first point and then decline the rest of the communication of online advertising on other channels. This by IAKi is not a mere variation, but each tool  adapts to the content. We did a year ago with Dark Custom, Spring Break events, with Be the first of 100,000 up to date with the launch of the Special Edition. In addition to management of Facebook marketing, IAKI active for Harley-Davidson also a Twitter marketing strategy.

Twitter marketing, what do you mean?

Twitter is a tool different from Facebook, you do not need to follow people, but the conversations. So the correct way to use it is to chat, but only on selected topics and well defined, that are consistent with the brand. In fact, through the rss feeds, monitoring tool, and the Tweet Search for keywords, you can follow the flow of chat comments and discussions that relate to a specific theme. What does IAKI for Harley-Davidson in optical Twitter marketing is: